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Garry Johnson posted a discussion:here's a great info graphic for you to check out! Enjoy. http://blog.lab42.com/the-linkedin-profile9 months ago
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Garry Johnson posted a discussion:Here's some stats for us Canucks... GREAT info to look at when thinking about "Local" internet marketing. http://www.webfuel.ca/canada-social-media-statistics-2011/9 months ago
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Garry Johnson Consulting posted a discussion:I found this interesting, thought you might too.
http://www.hiscoxusa.com/small-business-insurance/newsroom/press/2011/hiscox-examines-social-media-usage-by-small-businesses/9 months ago- Garry Johnson likes this.
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Garry Johnson I think that lack of education in how to use social media marketing to get leads and turn those leads into sales is the MAIN problem here... I hope to shed some light to those in the dark by... see moreI think that lack of education in how to use social media marketing to get leads and turn those leads into sales is the MAIN problem here... I hope to shed some light to those in the dark by presenting resources I've found over time to Super Charge your social media campaigns.
9 months ago -
Garry Johnson 3 Stages to get the best ROI from your Social Media campaign are: (I'll share more on each through the week)
Stage 1: Launch
Stage 2: Management
Stage 3: Optimization
Stay tuned to this post for... see more3 Stages to get the best ROI from your Social Media campaign are: (I'll share more on each through the week)
Stage 1: Launch
Stage 2: Management
Stage 3: Optimization
Stay tuned to this post for additional info on each stage... hope you find it useful!9 months ago -
Garry Johnson Well as promised... here's the first installment of "Taking Your Social Media To The Stars!"
Stage 1: Launch
This is the stage where your focus should be on launching, getting your "Social Media... see moreWell as promised... here's the first installment of "Taking Your Social Media To The Stars!"
Stage 1: Launch
This is the stage where your focus should be on launching, getting your "Social Media Rocket" off the ground. You'll need to decide on which engine boosters (social networks) you are going to use for your ride. I suggest 3-4 main ones (this makes it managable) and any other "Industry" relevant ones that are out there (do a google/bing/yahoo search).
The BIG 3 right now are Facebook, Twitter, LinkedIn... if you do ANY video marketing then add YouTube and keep your eye on Google+ (in fact get in on it as soon as you can in case it is more successful than it's predisessor Orkut)
The key here is to first get familiar with the platform and for BEST results decide on building a "Targeted" list of followers. Clarify your audience needs and deliver content relevant to THAT so people can decide if they want this info or not. A BIG list is NOT as important as a Targeted Responsive list.
Most people just go for the BIG numbers only to find out that they can't get a ROI on their efforts because the majority of people they are talking to don't care about the message(s). Remember that it isn't an Overnight success magic pill for your business, you need to plan a strategy and work it as you move into Stage 2.
Fire up those engine boosters and get ready for the ride because this is the beginning of your "Social Media Campaign"!
Hope you found this useful... if you have any questions, or things to add please post them and let's discuss...
In service to your bottom line,
Garry9 months ago -
Garry Johnson Enjoying the journey... second installment of "Taking Your Social Media To The Stars!"
Stage 2: Management
Now that you've decided to get in the rocket, you've chosen your boosters (Your Big... see moreEnjoying the journey... second installment of "Taking Your Social Media To The Stars!"
Stage 2: Management
Now that you've decided to get in the rocket, you've chosen your boosters (Your Big 4+), most of your efforts are making sure you steer the ship to the stars. This is done by caring for and putting approximately 60% of your energy on interactions in the 4 Major social media players.
Put about 10% of your time into creative content creation and strategic sales messages. There are many schools of preference as to how much and how often you should post on Twitter, Facebook etc...
I say be as active as your time/resources allow you to be, your fans/freinds/followers will let you know if it's too much or too little. They won't let you know directly though, it will be what you do in the last 30% of your efforts that will give you this information.
The last 30% of your social media management stage is split into 20% tracking metrics like traffic, facebook likes, inbound links etc... and then the last 10% you should put effort into direct interaction and feedback from customers with survey results, customer polls, customer interaction and testimonials.
This stage of managing your social media ship is (and should be) very tactical in order to maximize your ROI. I'm a strong believer in having a Business Social Media Presence ONLY if you are always focused on ROI.
And as a now famous singer say's "It aint about the money, money, money!" sometimes ROI is an absolutely esctatic customer who raves about how you are their hero. ROI can be measured in a variety of ways, but as Business owners if that doesn't convert to increase in your bottom line somewhere down the line...
This is the stage of the journey to the stars where you can really enjoy the scenery, get to know the passengers and build affinity with you AND your brand. (If you'd like some constulting about developing Content, what to post, when to post it and how to organize your time to be more efficient, just email me at garry@garryjohnson to set up a consultation $150/hour)
You are more likely to start to see more ROI in this stage than in stage 1 where you were just getting settled into the rocket, but not as spectacular as they can be when you get to the stars in stage 3 Optimization:
Sit back... look out the window at the vast and magnificent teritory yet to be explored and see how many friends and associates you can bring along for the ride.
Hope you found this useful... if you have any questions, or things to add please post them and let's discuss...
In service to your bottom line,
Garry9 months ago
http://blog.lab42.com/the-linkedin-profile
It works from my facebook post and if you cut and... see moreThanks for the heads up Ron... that's weird... maybe because it's on 2 lines in the post try this:
http://blog.lab42.com/the-linkedin-profile
It works from my facebook post and if you cut and paste into browser it works (for me anyways) very strange..