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Sandy Chernoff posted a discussion:The 2011 conferences in Vancouver and Calgary were both sold out events. 350 people attended the Vancouver conference, with attendees coming from across Canada, US and even the UK.
We will have 9 exceptional speakers this year. All rockstars of social media and/or mobile marketing... see more The 2011 conferences in Vancouver and Calgary were both sold out events. 350 people attended the Vancouver conference, with attendees coming from across Canada, US and even the UK.
We will have 9 exceptional speakers this year. All rockstars of social media and/or mobile marketing practitioners. It's going to be an amazing event. Do check out the event site: http://www.smunplugged.com and the speakers list at http://www.smunplugged.com/vancouver.
July 7 at SFU Segal Graduate School of Business in Downtown Vancouver
More information to follow as I receive...just wanted to give you advance notice for this great opportunity.
I will provide you with a promo code for lower ticket prices as soon as I receive it.12 months ago -
Ronald Lee posted a discussion:If you're not using video in your business and marketing today, you'll be left behind tomorrow. That's a fact! Video will be the most common form of online use by 2014* (*stat according to Cisco).
However, with the average price for a two minute video at $1,000+, I understand that it could... see more If you're not using video in your business and marketing today, you'll be left behind tomorrow. That's a fact! Video will be the most common form of online use by 2014* (*stat according to Cisco).
However, with the average price for a two minute video at $1,000+, I understand that it could be an expensive challenge to get all the videos you want, when you want and the way you want them.
Unless you learn to do it yourself.
Expert on Video is offering a full day Video Shooting Course on May 12th, from 10am to 4:30pm for those who want to learn how to shoot online video for yourself
In this course you'll learn:
*Where to purchase all your gear for under $1,000.
*Which camera to buy, what lights you need, which editing software to use and where to get these.
*About the different types of videos you can and will want to shoot.
*How to create a multiple video shooting strategy campaign for yourself or your company.
*Where to host your videos and how to get it on your website and online.
*And more!
The regular/public cost for this is $497 but HOBN members can get this at 40% for $297 by using the promo code "HOBN".
You know you need video but not sure this course is for you? We have a Money Back Guarantee! If you decide that the course missed it’s mark and you don’t find it valuable for yourself, then we’ll be happy to return your registration fee! We want to make this workshop no risk for you and have you finish the day satisfied that you learned a lot about making your own videos for marketing.1 year ago -
Baila Lazarus posted a discussion:The BC Association of Travel Writers is holding its annual symposium this Saturday, noon registration.
Please pass this on to those wanting to learn about travel writing or those interested in participating in small discussion groups/workshops around social media.
Saturday, April 28 at the... see more The BC Association of Travel Writers is holding its annual symposium this Saturday, noon registration.
Please pass this on to those wanting to learn about travel writing or those interested in participating in small discussion groups/workshops around social media.
Saturday, April 28 at the Listel Hotel 1300 Robson Street Vancouver BC V6E 1C5
TIME: Noon registration, symposium is 1 pm - 3.30 approx.
THEME: "Social Media". Presentations and workshops by experts:
* Mari Kane, travel writer, will be presenting on WordPress
* Owen Clark, president of ByzHub, will give tips on blogging and tweeting
* Julie H. Ferguson, travel writer, will present on how to raise your profile online
Entry fee includes a delicious lunch, along with all the coffee, tea and snacks you can drink and eat. Plus lots of tourism-related door prizes, such as an overnight stay at the Empress in Victoria.
ADMISSION: $20 for Members, $40 for non-members
http://www.bctravelwriters.com/events2012/index.html1 year ago -
Bonnie Sainsbury posted a link:Word-of-mouth is gold and social media is the vessel we use to promote it, but how exactly is it accomplished? As businesses we are always looking for ways to lower the cost of acquiring new customers. It’s simple economics, the lower the acquisition cost the more sales (and money) we... see more Word-of-mouth is gold and social media is the vessel we use to promote it, but how exactly is it accomplished? As businesses we are always looking for ways to lower the cost of acquiring new customers. It’s simple economics, the lower the acquisition cost the more sales (and money) we make…simple right? Not exactly.1 year ago
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Tracy McEvoy Good one Bonnie! It's got me thinking :)1 year ago
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Bonnie Sainsbury posted a link:Here's the information you need to make a decision about which social networks to spend your time on. Where is your ideal customer and how much time do they spend on each platform?1 year ago
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Bonnie Sainsbury posted a link:ou’ve been monitoring your Facebook wall and Twitter pages, responding to customer inquiries. But what are the next steps you should take to stay abreast of the latest trends in social service?
The emergence of social media communities requires you to track a new set of customer service... see more ou’ve been monitoring your Facebook wall and Twitter pages, responding to customer inquiries. But what are the next steps you should take to stay abreast of the latest trends in social service?
The emergence of social media communities requires you to track a new set of customer service metrics. Fortunately, you’ll have a better understanding of who your customers are and their service expectations. In some cases, it might even mean the end of traditional service level agreements (SLAs).http://mashable.com/2012/03/02/how-to-maintain-traditional-customer-service-in-the-social-media-age/1 year ago -
Bonnie Sainsbury posted a link:In case you’ve been living in a mountain cave in Bhutan for the past couple of months, Pinterest is a relatively new social networking site that allows users to create online image collages, then quickly and easily share those collages — called “pinboards” — with other Pinterest users. It’s fun,... see more In case you’ve been living in a mountain cave in Bhutan for the past couple of months, Pinterest is a relatively new social networking site that allows users to create online image collages, then quickly and easily share those collages — called “pinboards” — with other Pinterest users. It’s fun, easy, and catching on like wildfire right now.
Part of Pinterest’s appeal is that it’s beautiful. Enter the lovely world of Pinterest, and all the troubles of your day-to-day life just seem to slip away in a stream of perfect little black dresses, baby otters, and cherubic children who never seem to get dirty or mouth off to their parents.
Because it’s image-based, the core of Pinterest is overwhelmingly positive. I like to think of Pinterest as Facebook without the whining.1 year ago- Margaret Reynolds and Monika Becker like this.
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Bonnie Sainsbury cute wrinkled puppies aside .. the copyblogger group is once again at the forefront of social marketing.1 year ago
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Tracy McEvoy Thanks for keeping us up-to-date Bonnie. I'll check it out.1 year ago
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Shahideh Asadirad I totally agree with Bonnie. I am using it for a year and It's very a great and fun marketing tool; check out ours and share your opinion with me: http://pinterest.com/pristinedecor
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Lynn Williams Hey Bonnie, I've just sent you a list of those from the Monday morning HOBN meeting interested in a Pininterest seminar.1 year ago
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Bonnie Sainsbury thanks Lynn
1 year ago
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Bonnie Sainsbury posted a link:In September when Facebook introduced Timeline, its new profile interface designed to "tell your life story," many of us scratched our heads and wondered whether this would turn out to be a serious misstep — a blunder significant enough to knock Facebook from its throne of power.
While the... see more In September when Facebook introduced Timeline, its new profile interface designed to "tell your life story," many of us scratched our heads and wondered whether this would turn out to be a serious misstep — a blunder significant enough to knock Facebook from its throne of power.
While the long-term consequences remain to be seen, the short-term verdict is in, and Facebook's members give Timeline a decided thumbs down.1 year ago- Marilyn Anderson and Bart Zych like this.
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Marilyn Anderson Thanks, Bonnie. This is something which will affect us all, and which we need to watch closely.1 year ago
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Tracy McEvoy Interesting article Bonnie. It will be interesting to see how Facebook users respond to the changes. It sounds like they intend to make it mandatory. I really have no interest in combing... see moreInteresting article Bonnie. It will be interesting to see how Facebook users respond to the changes. It sounds like they intend to make it mandatory. I really have no interest in combing through what I wrote three years ago!1 year ago
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Aaron Koo It's definitely a case of "if so and so jumped off a cliff, so would you". Facebook has made many changes in the past few months in a rage of paranoia to not lose ground to Google+. And no matter... see moreIt's definitely a case of "if so and so jumped off a cliff, so would you". Facebook has made many changes in the past few months in a rage of paranoia to not lose ground to Google+. And no matter how many people whine and moan, they won't make the switch to another platform because they're sheep.1 year ago
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Christine Till Thanks for the heads up, Bonnie! If Facebook doesn't get its act together, they will definitely lose out to Google+!1 year ago
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Bonnie Sainsbury posted a link:When news broke last week that Facebook Timeline was coming to all Facebook users, it answered the question many people had been wondering: “What’s taking so long?” However, now we’re faced with a more pressing question: Is Facebook Timeline for All what all really wants? Mashable‘s poll sought... see more When news broke last week that Facebook Timeline was coming to all Facebook users, it answered the question many people had been wondering: “What’s taking so long?” However, now we’re faced with a more pressing question: Is Facebook Timeline for All what all really wants? Mashable‘s poll sought to answer that burning question.
By one measure, the answer is, “Perhaps not.” At least that’s the sentiment Mashable’s poll, which asked, “How are you affected?”, uncovered last week.1 year ago -
Bonnie Sainsbury posted a link:The truth is that you can create brand pages on every social network you can imagine and you won’t succeed unless you know whom you’re trying to reach and where, what it is they expect and value, and how these channels represent a meaningful opportunity for you and your consumers to connect. You... see more The truth is that you can create brand pages on every social network you can imagine and you won’t succeed unless you know whom you’re trying to reach and where, what it is they expect and value, and how these channels represent a meaningful opportunity for you and your consumers to connect. You first must answer what’s in it for them and what’s in it for you1 year ago
- Margaret Reynolds likes this.
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Maggie McKee Thanks for this great article. I am really looking forward to delving into Brian Solis' book at Books on Burrard every Monday at 5. Last night's meeting was a good example of the 'end of business... see moreThanks for this great article. I am really looking forward to delving into Brian Solis' book at Books on Burrard every Monday at 5. Last night's meeting was a good example of the 'end of business as usual'! Great setting, good conversations and a great support as I learn more and more about the effective use of social media. Thanks for your patience for the novice! I encourage more folks to come and check out this group.1 year ago
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Margaret Reynolds I am learning a lot from this book both as a business person and a consumer. As a business person you need to learn how to market to where your clients are. These days that means online and... see moreI am learning a lot from this book both as a business person and a consumer. As a business person you need to learn how to market to where your clients are. These days that means online and Brian's book is full of great information of how consumers are using technology to make decisions.1 year ago
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Christine Till Yes! The End of Business as We Know It... Thanks for sharing, Bonnie!1 year ago
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Bonnie Sainsbury posted a link:You deserve to get as much return as possible on that investment. But did you know there are some things you can do on top of creating remarkable content that will make those blog posts work even harder for you? Alone, each one of these things may not seem like much; but together, they add up to... see more You deserve to get as much return as possible on that investment. But did you know there are some things you can do on top of creating remarkable content that will make those blog posts work even harder for you? Alone, each one of these things may not seem like much; but together, they add up to a powerhouse punch that will bring a blog post from good to great1 year ago
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Sandy Chernoff thanks, Bonnie, your suggestions are always good...just don't know how to do some of those things!1 year ago
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Neil Doyle Very interesting reading. Although with a 7 month old in my lap it took 10 times as long as normal to get through it. :)1 year ago
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Bonnie Sainsbury posted a link:Linkedin is a valuable part of an integrated online marketing strategy. Just like any of the other social media tools, it's important that it be used properly. Having survived "linkedin spam" from groups, this is one of the best articles I've read about Linkedin Etiquette.
"As a Linkedin... see more Linkedin is a valuable part of an integrated online marketing strategy. Just like any of the other social media tools, it's important that it be used properly. Having survived "linkedin spam" from groups, this is one of the best articles I've read about Linkedin Etiquette.
"As a Linkedin Group Owner and Manager for over 3 years, I have had plenty of opportunity to observe behavior that is guaranteed to alienate your fellow members."1 year ago- Margaret Reynolds, James Pflanz, and Lynn Williams like this.
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Margaret Reynolds Love it! Linkedin is about connecting with people, not selling to them. Those who alienate people make it harder for those of us who just want to make good connections. I'm not into huge numbers,... see moreLove it! Linkedin is about connecting with people, not selling to them. Those who alienate people make it harder for those of us who just want to make good connections. I'm not into huge numbers, I want quality connections of quantity.1 year ago
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Bonnie Sainsbury posted a link:A lot of professionals are on LinkedIn but few are maximizing it as a networking, branding and career tool.
LinkedIn can be used to find new customers, employees, partners, suppliers, investors, experts, a new job, etc. So it is beneficial for every professional.
There are several passive,... see more A lot of professionals are on LinkedIn but few are maximizing it as a networking, branding and career tool.
LinkedIn can be used to find new customers, employees, partners, suppliers, investors, experts, a new job, etc. So it is beneficial for every professional.
There are several passive, active and proactive strategies for each. Unfortunately most people only use the passive ones like creating a personal or company profile. And even then they only use 20% of the capabilities.1 year ago- Craig Addy likes this.
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Bonnie Sainsbury posted a link:So you want to start a blog or you already have one and no one is turning up to read it. Well it’s time to “Just Do It” and make the blog rock. If "blog" is a line item on your 2012 business plan this article from one of the best social marketers will get you started the right way.1 year ago
- Marilyn Anderson likes this.
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Sandy Chernoff Thanks for sharing, Bonnie!1 year ago
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Marilyn Anderson This could be the answer to more than 1 New Year's Resolution! Thanks, Bonnie - keep it coming.1 year ago
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Bonnie Sainsbury posted a link:"As I think about disruptive technology, it’s clear that as an industry, we often get stuck in conversations about products, services, and features. In social media for example, we are enamored with Twitter, Facebook, Foursquare, and the like. At the same time, we tend to confuse emerging with... see more "As I think about disruptive technology, it’s clear that as an industry, we often get stuck in conversations about products, services, and features. In social media for example, we are enamored with Twitter, Facebook, Foursquare, and the like. At the same time, we tend to confuse emerging with disruptive technologies and overly invest in rising stars such as Instagram, Quora and to some extent Google+ before we understand the impact they have on our world and the impact we can have within each network."1 year ago
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Bonnie Sainsbury If you use social media tools such as twitter, linkedin and facebook this is a must read.1 year ago
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