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Bonnie Sainsbury posted a link:All too often we see local businesses spend way too much time crafting their Facebook pages and trying to force engagement. Even if it does happen, it's not the best way to spend their social media time. They have an advantage over big brands: touching the people.29 days ago
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Bonnie Sainsbury posted a link:Many moons ago, I heard a great expression that has carried me through many days, “If you’re not measuring, you’re not marketing.” I wish I could properly attribute this quote, but it was one of those heard in passing, but made a profound impact on how I approach supporting sales and getting the... see more Many moons ago, I heard a great expression that has carried me through many days, “If you’re not measuring, you’re not marketing.” I wish I could properly attribute this quote, but it was one of those heard in passing, but made a profound impact on how I approach supporting sales and getting the word out. Now when it comes to measuring, there are a plethora of benchmarks for marketers to choose from, but one of the most very basic is website tracking or more specifically, analytics.1 month ago
- Christine Till, Paul Miniato, Mark Holland, and Margaret Reynolds like this.
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Mark Holland Awesome Bonnie! I remember the phrase and use it often - "what you can measure, you can manage"...thanks for bringing this important topic to light...1 month ago
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Bonnie Sainsbury posted a link:If you joined LinkedIn and filled out your profile thinking it was essentially an online resume, you're probably missing out on a world of opportunity. And no, we're not just talking about finding a new job.
Sure, LinkedIn's profile features are essentially the same questions you'd answer on... see more If you joined LinkedIn and filled out your profile thinking it was essentially an online resume, you're probably missing out on a world of opportunity. And no, we're not just talking about finding a new job.
Sure, LinkedIn's profile features are essentially the same questions you'd answer on a resume. But there are more than 150 million people there who are ready to do business. It is, after all, the professional social network.
Here are four ideas that can help you turn LinkedIn into a prime source of new prospects for your business:1 month ago- Monika Becker, Margaret Reynolds, and Toni Serofin like this.
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Margaret Reynolds Great point, Linkedin has so much potential that is being missed out on.1 month ago
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Bonnie Sainsbury posted a link:I hope not you ...
"What are the biggest mistakes that you find small business leaders make when using social media?"
Marvin Powell, a Small Business Growth Consultant in Washington DC, posted that question on LinkedIn and 97 people responded.
Here are the most common complaints.1 month ago -
Bonnie Sainsbury posted a link:Word-of-mouth is gold and social media is the vessel we use to promote it, but how exactly is it accomplished? As businesses we are always looking for ways to lower the cost of acquiring new customers. It’s simple economics, the lower the acquisition cost the more sales (and money) we... see more Word-of-mouth is gold and social media is the vessel we use to promote it, but how exactly is it accomplished? As businesses we are always looking for ways to lower the cost of acquiring new customers. It’s simple economics, the lower the acquisition cost the more sales (and money) we make…simple right? Not exactly.2 months ago
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Tracy McEvoy Good one Bonnie! It's got me thinking :)2 months ago
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Bonnie Sainsbury posted a link:
Social Demographics: Who’s Using Today’s Biggest Networks...
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Social Demographics: Who’s Using Today’s Biggest Networks [INFOGRAPHIC]
Here's the information you need to make a decision about which social networks to spend your time on. Where is your ideal customer and how much time do they spend on each platform?2 months ago -
Bonnie Sainsbury posted a link:ou’ve been monitoring your Facebook wall and Twitter pages, responding to customer inquiries. But what are the next steps you should take to stay abreast of the latest trends in social service?
The emergence of social media communities requires you to track a new set of customer service... see more ou’ve been monitoring your Facebook wall and Twitter pages, responding to customer inquiries. But what are the next steps you should take to stay abreast of the latest trends in social service?
The emergence of social media communities requires you to track a new set of customer service metrics. Fortunately, you’ll have a better understanding of who your customers are and their service expectations. In some cases, it might even mean the end of traditional service level agreements (SLAs).http://mashable.com/2012/03/02/how-to-maintain-traditional-customer-service-in-the-social-media-age/2 months ago -
Bonnie Sainsbury posted a link:In September when Facebook introduced Timeline, its new profile interface designed to "tell your life story," many of us scratched our heads and wondered whether this would turn out to be a serious misstep — a blunder significant enough to knock Facebook from its throne of power.
While the... see more In September when Facebook introduced Timeline, its new profile interface designed to "tell your life story," many of us scratched our heads and wondered whether this would turn out to be a serious misstep — a blunder significant enough to knock Facebook from its throne of power.
While the long-term consequences remain to be seen, the short-term verdict is in, and Facebook's members give Timeline a decided thumbs down.3 months ago- Marilyn Anderson and Bart Zych like this.
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Marilyn Anderson Thanks, Bonnie. This is something which will affect us all, and which we need to watch closely.3 months ago
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Tracy McEvoy Interesting article Bonnie. It will be interesting to see how Facebook users respond to the changes. It sounds like they intend to make it mandatory. I really have no interest in combing... see moreInteresting article Bonnie. It will be interesting to see how Facebook users respond to the changes. It sounds like they intend to make it mandatory. I really have no interest in combing through what I wrote three years ago!3 months ago
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Aaron Koo It's definitely a case of "if so and so jumped off a cliff, so would you". Facebook has made many changes in the past few months in a rage of paranoia to not lose ground to Google+. And no matter... see moreIt's definitely a case of "if so and so jumped off a cliff, so would you". Facebook has made many changes in the past few months in a rage of paranoia to not lose ground to Google+. And no matter how many people whine and moan, they won't make the switch to another platform because they're sheep.3 months ago
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Christine Till Thanks for the heads up, Bonnie! If Facebook doesn't get its act together, they will definitely lose out to Google+!3 months ago
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Bonnie Sainsbury posted a link:When news broke last week that Facebook Timeline was coming to all Facebook users, it answered the question many people had been wondering: “What’s taking so long?” However, now we’re faced with a more pressing question: Is Facebook Timeline for All what all really wants? Mashable‘s poll sought... see more When news broke last week that Facebook Timeline was coming to all Facebook users, it answered the question many people had been wondering: “What’s taking so long?” However, now we’re faced with a more pressing question: Is Facebook Timeline for All what all really wants? Mashable‘s poll sought to answer that burning question.
By one measure, the answer is, “Perhaps not.” At least that’s the sentiment Mashable’s poll, which asked, “How are you affected?”, uncovered last week.3 months ago -
Bonnie Sainsbury posted a link:
Digital Trends: Strategies for Reaching and Influencing Connected...
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Digital Trends: Strategies for Reaching and Influencing Connected Consumers
The truth is that you can create brand pages on every social network you can imagine and you won’t succeed unless you know whom you’re trying to reach and where, what it is they expect and value, and how these channels represent a meaningful opportunity for you and your consumers to connect. You... see more The truth is that you can create brand pages on every social network you can imagine and you won’t succeed unless you know whom you’re trying to reach and where, what it is they expect and value, and how these channels represent a meaningful opportunity for you and your consumers to connect. You first must answer what’s in it for them and what’s in it for you4 months ago
- Margaret Reynolds likes this.
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Maggie McKee Thanks for this great article. I am really looking forward to delving into Brian Solis' book at Books on Burrard every Monday at 5. Last night's meeting was a good example of the 'end of business... see moreThanks for this great article. I am really looking forward to delving into Brian Solis' book at Books on Burrard every Monday at 5. Last night's meeting was a good example of the 'end of business as usual'! Great setting, good conversations and a great support as I learn more and more about the effective use of social media. Thanks for your patience for the novice! I encourage more folks to come and check out this group.4 months ago
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Margaret Reynolds I am learning a lot from this book both as a business person and a consumer. As a business person you need to learn how to market to where your clients are. These days that means online and... see moreI am learning a lot from this book both as a business person and a consumer. As a business person you need to learn how to market to where your clients are. These days that means online and Brian's book is full of great information of how consumers are using technology to make decisions.4 months ago
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Christine Till Yes! The End of Business as We Know It... Thanks for sharing, Bonnie!4 months ago
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Bonnie Sainsbury posted a link:So you want to start a blog or you already have one and no one is turning up to read it. Well it’s time to “Just Do It” and make the blog rock. If "blog" is a line item on your 2012 business plan this article from one of the best social marketers will get you started the right way.5 months ago
- Marilyn Anderson likes this.
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Sandy Chernoff Thanks for sharing, Bonnie!5 months ago
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Marilyn Anderson This could be the answer to more than 1 New Year's Resolution! Thanks, Bonnie - keep it coming.5 months ago
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Bonnie Sainsbury posted a link:"As I think about disruptive technology, it’s clear that as an industry, we often get stuck in conversations about products, services, and features. In social media for example, we are enamored with Twitter, Facebook, Foursquare, and the like. At the same time, we tend to confuse emerging with... see more "As I think about disruptive technology, it’s clear that as an industry, we often get stuck in conversations about products, services, and features. In social media for example, we are enamored with Twitter, Facebook, Foursquare, and the like. At the same time, we tend to confuse emerging with disruptive technologies and overly invest in rising stars such as Instagram, Quora and to some extent Google+ before we understand the impact they have on our world and the impact we can have within each network."5 months ago
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Bonnie Sainsbury If you use social media tools such as twitter, linkedin and facebook this is a must read.5 months ago
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Bonnie Sainsbury posted a link:Online presence is an integral part of business these days. Whether you are a B2B or a B2C, a large portion of your lead generation is going to come from online searches.
These days when customers are seeking a product or service, the first search is probably going to happen online. A simple... see more Online presence is an integral part of business these days. Whether you are a B2B or a B2C, a large portion of your lead generation is going to come from online searches.
These days when customers are seeking a product or service, the first search is probably going to happen online. A simple Google search will rank results according to a site's locality, web traffic and SEO. The more valuable and content-rich a site is, the better.5 months ago -
Bonnie Sainsbury posted a link:bookmark these two articles and refer to them as you build up your blog's authority9 months ago
- Christine Till likes this.
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Christine Till So, It looks like you really like HubSpot! I have been reviewing it and doing the trial! Looks good! Is that what you do instead of HootSuite?9 months ago
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Bonnie Sainsbury posted a link:from one of the social marketing giants9 months ago
- Bonnie Sainsbury, Christine Till, and Craig Addy like this.