Professional Experience

• Eyben Connected Communications

  Current
  Owner, Principal
  Copywriting that communicates the Right messages
  
  I help my clients communicate the appropriate messages to generate...
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  Copywriting that communicates the Right messages
  
  I help my clients communicate the appropriate messages to generate increased business and success. With a lifelong passion and flair for writing, I translate my clients' thoughts into the right words for each specific communication method in a way that will 'hit home' with their target audience.
  
  From copywriting a sales letter, to crafting web copy or consulting on an overall marketing plan, I have the experience and skills to generate the results you want for your business.
• Prairie Naturals

  2007
  National Marketing Manager
  - Increased on-time delivery of regional promotional materials from approx. 70% on-time to 95% on-time
  - Key...
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  - Increased on-time delivery of regional promotional materials from approx. 70% on-time to 95% on-time
  - Key contributor to management team and successful launch of 10+ new products
  - Realized cost-savings of up to 50% on various POP materials
• HSBC Bank Canada

  2006
  Marketing, Special Projects
  - Strategized and managed all marketing communication activities related to the acquisition of Intesa Bank (66%...
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  - Strategized and managed all marketing communication activities related to the acquisition of Intesa Bank (66% response / 94% retention on direct mail package)
  - Managed 'convenience' campaign, cheque imaging and other projects
• Absolute Software

  Current
  marketing manager
  - Assumed VP Marketing role as needed, managing team of 4
  - Strategy and direction of brand messaging
  - Launched...
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  - Assumed VP Marketing role as needed, managing team of 4
  - Strategy and direction of brand messaging
  - Launched consumer-based product on Shoptoshiba.com
• Westminster Savings Credit Union

  Current
  marketing manager
  - Planned and oversaw all marketing functions to achieve results of up to 226% of sales goals
  - Developed new...
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  - Planned and oversaw all marketing functions to achieve results of up to 226% of sales goals
  - Developed new communication tools to speak to credit union staff about products and campaigns
  - Oversaw budget of 1.2 million+
  - Developed a strong team of marketing professionals
• McDonald's

  Current
  Community Relations
  - Provided marketing, sales building and promotions for 23 restaurants in 6 communities
  - Provided marketing, sales building and promotions for 23 restaurants in 6 communities
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