▹ 11+ years marketing and general management experience in Asia, North America and Latin America; 9 years at the Procter & Gamble Company.
▹ Record of disruptive innovation, leading multi-million dollar, global brands to sales and market share growth.
▹ Capability to understand diverse cultures, translating local consumer insights into game-changing marketing plans.
▹ Proven track-record leading multi-functional teams, managing budgets and owning P&L responsibilities.
▹ Record of disruptive innovation, leading multi-million dollar, global brands to sales and market share growth.
▹ Capability to understand diverse cultures, translating local consumer insights into game-changing marketing plans.
▹ Proven track-record leading multi-functional teams, managing budgets and owning P&L responsibilities.
- Christine Till likes this.
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Christine Till Hi Pedro, Great to meet you yesterday!10 months ago
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Pedro Villalon Thanks Christine! Sorry I saw your message so late... I should log into this site more often. Good weekend to you & talk soon.9 months ago
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Dr. Holly Fourchalk Pedro, I am part of Dynamic-Connections.net and we are putting on a charity program: Business Development Resources: Learn, Develop Create and Empower. We have 10 professional speakers, ie.,... see morePedro, I am part of Dynamic-Connections.net and we are putting on a charity program: Business Development Resources: Learn, Develop Create and Empower. We have 10 professional speakers, ie., lawyer, acct, HR, social media, yoga in the workplace, etc. We were wondering if you want to present your teas - whether you charge, donate, or whatever you choose - it is on Sept 24 Sat 1-5Pm - please let me know ASAP - thanks, Dr Holly9 months ago
Professional Experience
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Dao Tea Inc.CurrentFounder & General ManagerDao Tea is a merchant of exceptional, extremely rare, terroir-based teas, sourced directly from estates in China and...read moreDao Tea is a merchant of exceptional, extremely rare, terroir-based teas, sourced directly from estates in China and South Korea.
Dao Tea is offered in very exclusive venues in British Columbia, Mexico City and Prague; Dao Tea also serves customers in over 8 countries through www.daotea.ca.
Dao Tea is consistently featured in blogs and media, including feature articles in the 2010 Tea Almanac of Fresh Cup (North America’s leading coffee & tea magazine), Montecristo (a Vancouver luxury lifestyle magazine), and The Examiner. -
Procter & GambleCurrentGreater China Brand Manager - Pantene Hair Care▹ Advertising development for Pantene in China, Hong Kong and Taiwanread more
▹ Design & launch of new initiatives including...▹ Advertising development for Pantene in China, Hong Kong and Taiwan
▹ Design & launch of new initiatives including P&G's first mass premium hair care brand in Greater China (Clinicare)
▹ Development of local Brand vision, strategy and five year master-plan
▹ Beauty Care consumer immersion in China's top cities, Hong Kong and Taiwan
▹ Multi-functional & multi-regional team management and direct report development
▹ P/L and budget responsibilities -
Procter & Gamble (Cincinnati)CurrentGlobal Brand Manager - Camay▹ Brand equity and initiative leadership for P&G’s fastest growing personal cleansing brand in Central & Eastern...read more▹ Brand equity and initiative leadership for P&G’s fastest growing personal cleansing brand in Central & Eastern Europe, as well as the Middle East
▹ Development of new brand architecture, visual identity, package, and advertising campaign strategy based on learning from the Fine Fragrance category
▹ Leadership of multi-functional teams in Moscow, Cairo, Beirut and Mexico City
▹ Deep understanding of both functional and emotional purchase drivers for Beauty Care consumers in Moscow, Mexico City and Cairo -
Procter & Gamble (Mexico & Cincinnati)CurrentAssistant Brand Manager▹ New initiative leadership for P&G’s largest personal cleansing brand in Asiaread more
▹ Development of health programs...▹ New initiative leadership for P&G’s largest personal cleansing brand in Asia
▹ Development of health programs implemented in partnership with public institutions in China, Pakistan, Mexico and the Philippines
▹ Development of strategies and 5 master-plan to guide channel the Brand's centralized resources and serve markets in 3 continents
▹ Design and implementation of trade-marketing, media and PR plans for the re-launch of Escudo in Mexico, leading to sustained double-digit growth for 3+ years -
Procter & Gamble (Mexico)CurrentMarketing Intern
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Email: villalon.p@daotea.ca