High Output Business Network

5 Trends That will Change CRM

Maggie McKee:
After reading the Book of the Month for our HOBN Books on Burrard group I am learning even more from Brian Solis, the author. Here's a great article.
And Join us tonight at Ceili's Pub (7th and Burrard) for our dynamic discussion - 5 pm to 6:30 pm.
http://www.briansolis.com/2012/01/5-trends-that-will-change-crm/
1 year ago
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  • Craig Addy I started reading it and then finally had to admit to myself that I wasn't going to remember what CRM stands for and that the article was not going to explain it : ) Interesting how the meaning of... see moreI started reading it and then finally had to admit to myself that I wasn't going to remember what CRM stands for and that the article was not going to explain it : ) Interesting how the meaning of 3 letters can make or break something. It was all gobblty gook. Finally I googled "CRM". NOW IT's a GREAT ARTICLE : )
    1 year ago
  • Bonnie Sainsbury Customer Relationship Management .. from wikipedia .. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for... see moreCustomer Relationship Management .. from wikipedia .. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments. Measuring and valuing customer relationships is critical to implementing this strategy
    1 year ago
  • Marilyn Anderson Yes, it does indeed! And it pays you back handsomely, when done well. Thanks Maggie and Bonnie, for the intel.
    1 year ago

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